Jeff Williams Coaching

About Me

I'm a designer, performance coach, and endurance athlete.

For over 30 years, I've helped people solve complex problems — professionally and personally. These experiences shape how I coach.

Performance coach portrait in natural setting

Design & Leadership

Built on Design Thinking

With over three decades of experience leading design teams and solving complex organizational challenges, I bring a unique perspective to coaching. My background in design thinking — human-centered problem solving, iterative experimentation, and systems-level awareness — shapes how I help leaders and professionals navigate growth, complexity, and change.

Executive Level Design Leader

30+ Years in Design Leadership

Design Thinking Practitioner

iPEC Certified Coach

Health & Wellness

Personal Health Transformation

As a person, I've navigated my own health transformation through long-term dietary change. This experience gives me a deep, personal understanding of what it takes to make lasting lifestyle changes.

20+ Years Gluten & Dairy Free

Reversed Disease Through Diet

Nutrition & Healthy Lifestyle Fanatic

Professionally Trained Macrobiotic Chef

Athletic Background

Endurance Tested

As an athlete, I've tested myself in some of the world's toughest endurance events. I've also pushed too far, faced injury, and worked through recovery. That experience taught me the value of building long-term strength, mobility, and resilience to perform and age powerfully.

Collegiate Track Runner

Ironman Triathlete

MXT Off-Road Ironman Finisher

BC Bike Race Finisher — 7 Days of Mountain Racing

How I Work

My Coaching Style

Practical

Solutions grounded in real experience, not theory alone.

Empathetic

Deep understanding from lived personal transformation.

Results-Focused

Every session moves you forward with clarity.

Sustainable

Coaching that builds habits and changes that last.

Let's work together.

I'd love to hear about your goals and how coaching can help.